10 things to consider in order to actually be successful with LinkedIn outreach

Hello Friends 👋

Hope you are all having a great week. I’ve been heads down closing a few deals last week so I apologize that this post is a few days later than usual.

Truly nothing better than seeing that completed DocuSign in your inbox :D

This week I’m sharing an e-mail critique that was sent over by Roland from Pixyle AI whose been having some troubles with their first email on outbound.

Week 14: Email Critique & Re-Write - Watch Video ← Click here to Watch

If you’d like me to review your e-mail and break it down in a video, submit your e-mails to florin@thesalesflo.com (for premium subscribers only).

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My outbound email, copywriting & sequencing course is live

The feedback has been absolutely incredible and we’ve had over 200 people complete it so far.

Thank you to everybody that’s given me thoughtful feedback :)

Check it out:

Now for this weeks topic:

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Here are ALL the things you need to consider to be successful at LinkedIn prospecting

A couple of weeks ago I went on Lavender’s podcast with Jen Allen-Knuth and talked about how I book meetings on LinkedIn.

I’m going to dive deeper into those topics here today:

1. Understand that not all personas use LinkedIn the same

From my experience, certain personas like engineering, finance and security folks do not leverage LinkedIn as frequently as sales/marketing people.

When I was doing research on the engineering persona before doing outbound to them, I interviewed a few engineering managers and was told that they maybe check LinkedIn once a week. Others only login when they are looking for a job.

If that’s the case for your persona, maybe you don’t want to spend too much time on that channel. Although I always recommend at least trying.

You need to figure out where your persona spends time.

Forums, discord, slack groups, communities etc. Do your outreach there.

2. Your LinkedIn headline and low mutual connections are likely hurting your chances of getting accepted as a connection

If you are reaching out to anybody but salespeople, having a headline like the one below is likely hurting your shot:

Right away it’s clear that you are likely trying to sell to the person on the receiving end.

I’m not a great example for this because I have “Sales Leader” in my headline, but I’m not actually trying to optimize my profile for selling on LinkedIn right now. I optimize for newsletter subscribers, my sales course and other salespeople.

If I was optimizing for compensation leaders, I would probably go with something like “Compensation Nerd”.

Also, the more mutual connections you have with somebody, the more likely they are to accept (speaking from personal experience).

That’s why it’s so important to build your network with leaders in your given market.

3. Connection rates are either blank or super personalized. Never generic