#103: How to scale GTM with AI & Automation (instead of headcount)

+guest post from the legendary Branden Short

and

Apr 18, 2025

∙ Paid

Hi Friends,

I hope you all had a great week! We are wrapping up Q1 here and the wins channel is BLOWING up. My favorite time :)

I have a LEGENDARY guest post for you all today. Please take 5 minutes to digest this, it’s one of the most informative reads I’ve had so far this year and it really breaks down where GTM is going.

Today’s guest post by Brendan S…

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A guest post by

Brendan J Short

Writing The Signal → Exploring how to scale go-to-market with AI & automation instead of headcount • Recovering SaaS founder (2x) • Previously: B2B GTM at Apollo.io, Zoom, and Wiser.