#112: Here's what actually makes outbound HARD (and how to crack it)

Hi Friends,

In the last 10+ years of building successful pipe gen programs, I have never found a silver bullet.

GENERALLY SPEAKING you win in sales if you can tell a relevant story, at the right time.

That's it.

Simple in concept, but almost no org executes this well.

It's hard.

When we talk about "signals & intent being commoditized", it's not that a web…