#117: How we approach LinkedIn DMs and Manager voice notes to convert more meetings

Hi Friends,

I’ve said this before and I’ll say it again. As SDR / Sales leaders we don’t do enough to really help our reps break into accounts.

There is a lot of power in working with your reps to multi-thread and use your position as a leader to break through the noise.

Here’s a tactic I use with my SDRs to multithread accounts. It will also highlight how we enable reps to use LinkedIn DMs for prospecting.

This one got recognized by Nadja Komnenic (Head of Sales at HeyReach), and it got her attention and booked the meeting.

She even made a post breaking the play down (I also recommend following her on LinkedIn. She has some really great advice).

Check it out:

Notice the very casual approach. Falling on his sword.

ALWAYS reference past convos if you have the data.

VALUE FIRST ALWAYS!!

My voice note was focused on recapping some of what Nesanthan said, mentioning that there was some potential opportunity for integration between Common Room and HeyReach and that I’d love to show them some plays that could get them a couple of quick wins.

Value first!

Pretty straight forward stuff, that is usually not executed well by most.