#131: Everyone's Using the Same Playbook. That's the Problem. Do This Instead.
+examples
Hi Friends,
Happy Friday!
I hope you all had a great week!!
Got an interesting one for you today:
Sales Emails That Actually Work: 75 Templates Inside
Fed up with emails that vanish into the void? Our collection of 75 field-tested templates delivers what others just promise: responses. No fluff, no jargon – just emails prospects actually read and reply to.
You’ll get:
25 first-touch templates that spark real conversations
30 follow-up templates that keep deals moving
20 break-up templates that preserve future opportunities
These aren’t theoretical best practices. They’re battle-tested messages used by successful sales teams to land meetings and close deals. Each template is designed for quick customization – swap in your details and start seeing results.
How to Find Unique Signals In Your Own Data
Want to actually set up a pipegen system that works?
Do this…
Sit down with your team and reverse engineer all of your closed won deals in the last year..
Go back in time:
-3-6 months for SMB/Mid-Market
-12-18 months for Enterprise
What were the signs, signals, catalysts that got your customers to actually buy?
You can even get Claude to analyze all of your transcripts to find patterns here.
Pipegen is a game of timing.
Signals are meant to help you predict who to reach out to at the right time with the right message.
See.. Most GTM leaders are asking the completely wrong question.
It doesn’t matter what signals/plays the best performing teams are using.
The absolute BEST signals and plays are unique to your company and market.
Most signals that you see on here are completely commoditized at this point.
Especially when used in isolation…
-Funding
-Headcount growth
-Job Changes
-Generic Intent
The best orgs that I have seen are looking for very specific information that informs their outreach.
1. If you are a Waste Management Company
Looking for orgs that produce X tons of waste in a given year (watch my video from Monday to see how you can do this at scale)
2. Company that detects Software Outages?
Looking for orgs that have had software outages in a given location within the last 3 months
3. Company that sells Restaurant Software?
Looking for restaurants with low Google ratings and using AI agents to pick out themes of negative reviews
4. Medical Waste and Compliance Training?
Locating high-growth veterinary clinics that have low-compliance ratings and high growth
Most companies are sitting on GOLD within their first party data (CRM, Call Transcripts, Product Usage data)
Take some time to understand WHY your customers bought and go and build these systems.
It’s how you truly stand out.
THIS IS ALL STUFF THAT YOU CAN NOW DO IN GTM STUDIO by Zoominfo btw :)
If you are a customer of ours, or are curious. Feel free to reach out to me!