#53: 17 creative prospecting for building pipeline in 2024

How I booked 120+ meetings in 2023

Hi Friends 👋,

Happy Holidays and Merry Christmas to those celebrating :)

It’s my dog’s first Christmas and as you can tell, she is excited (and spoiled):

Hopefully you’ve all started to already build pipeline for 2024. As you continue to build out your strategy and plan for 2024, I thought I would highlight 10 creative prospecting ideas I’ve used to book 120+ meetings in 2023:

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1. Company Page Followers - Filter through your company page followers on LinkedIn and hit up all people in your ICP that aren’t customers yet.

2. Filter your CRM by “Closed Lost - Functionality/Feature” - Think through your key product updates this year and go find all prospects that did not end up moving forward with you based on that functionality requirement. Reach back out to them.

3. G2/Capterra/Trust Pilot Customer Reviews - Go on Customer Review websites and filter by 3 star reviews or less. See if you can figure out what person/company it is and reach out.

4. Company Job Postings - Job postings are easily the most under-utilized piece of information when it comes to account research. Job postings tell you the strategy of a company at any given time. What departments are they investing in? Expanding geographically? What tools different departments use?

5. Scrape your favorite Twitter/LinkedIn Creators posts - Creators/Influencers that have audiences and post about topics that your solution can help with. Build a list and enrich for your ICP. Reach out to them tying the topic discussed and tying it back to how your solution helps.

6. Company Website Visitors - Use tools like Warmly and Retention.com to identify your website vistiors and hit those “high intent” leads instantly.