3 ways to guarantee you land an SDR or AE Interview at your dream company

+an epic outbound email that caught my attention

Hello Friends 👋

Hope you are all having a great week.

I’m sorry that I missed my weekly post last week. Been feeling a bit burnt out recently and needed a small break.

I do however believe in the power of consistency and relying on discipline over motivation. I’ll be making up for it with another one of these posts in the next 3 days.

This week for the email critique, I wanted to highlight an email that was sent to me that got me intrigued to book a meeting:

Week 16: Email Critique & Rewrite - Watch Video ← Click here to Watch

If you’d like me to review your e-mail and break it down in a video, submit your e-mails to florin@thesalesflo.com (for premium subscribers only).

This email that I reviewed this week actually inspired the topic for my post this week:

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3 ways to guarantee you land an SDR or AE Interview

Look, the reality of the situation for most companies right now is that pipeline is way down. That means that regardless of whether you are an SDR or AE you will be prospecting.

Every sales leader that I talk to is pushing their AEs to prospect more and it’s one of the top skills that teams are looking for across the board.

If you are looking to land that dream role, I believe that the absolute best way to do it is to show the hiring manager your prospecting skill set off the bat.

Here are 3 ways that I would go about landing a role at a great company. 99% of reps don’t do any of this!!!!

Approach 1: Multi-thread the hiring manager + CEO

1. Going on a website like RepVue and looking at their "Explore Companies" tag (link below) and filter for companies that are hiring and have a good score deemed by their sellers.

I would then look into a few directional metrics off the bat like employee growth YoY/MoM.

Companies that are still growing right now are showing a good indication that they have done a good job of navigating economic headwinds and are fiscally responsible which is a pretty good sign of your future there.

2. Once I've narrowed down the companies I want to work for, I'm getting a free 2-week trial of an all-in-one tool like Apollo.io for finding numbers/emails and also sequencing. (Yes, I would sequence the hiring managers)

3. I would phone and email the hiring sales manager and the VP of Sales.

-The messaging to the direct manager and VP should be along the lines of why you want to work for them and the company specifically.

I would then proactively do research on their company and find 5 accounts, 2 prospects at each and send them that list for their team to leverage (that's what I call adding value)

4. I would then email the CEO.

Go on google and type in "{CEO NAME} + 2023". That CEO will almost certainly have interviews, blog posts, articles in which you can tie back a reason as to why you want to work for them.

Template:

"Hi CEO,

Just watched your interview on {X PODCAST} and {INSERT RELEVANCE}

I’ve had my sight on {COMPANY} for a while now and would absolutely love to be a part of your story and become the top producing SDR your company has.

I've reached out to {MANAGER} & {VP} regarding the open SDR role, but wanted to put myself on your radar as well.

Cheers,

A very hungry sales rep"

Approach 2: Give them 3 Pipeline Ideas