#55: Two tactical ways to stand out when you outbound in 2024 (with examples)
That has nothing to do with cold calling or email
Hi Friends 👋,
Happy New Year! Let’s f*cking get it this year.
I’ve gotten some feedback that it would be easier to search across my posts and archive if I numbered them, so starting in 2024, I am going to do that. This is officially my 55th post, so thank you for following along (many more to come).
I will also go and back-date all my previous posts as well.
Now, let’s get into it:
2024 in my opinion, is about unlearning some bad habits that we have as sales best practices and adapting to an environment that’s changing rapidly.
Let’s be real, the old ways of doings things aren’t working anymore.
Just look at my sequence reply rates over the last 3 years:
2021: 25%
2022: 13%
2023: 8%
Have I become significantly worse at writing emails? Probably not.
Actually the reverse is likely true.
But there is a clear trend happening where even great messaging is being drowned out by sheer volume.
A person can only handle so many emails in their inbox before they just completely shut off.
Simply increasing volume is not the answer.
But it’s easy for me to sit here and tell you what NOT to do.
Here are 2 tactical things that I think WILL work and I’m personally doubling down on for prospecting:
1. Direct Mail - but keep it simple and ‘sweet’
I’m going back to the basics to stand out. Direct mail.
A lot of people over complicate it.
Build a list of your top accounts and prospects and send them a box of cookies with a hand written note that says something like:
"Hi Rachel,
Wouldn’t it be “sweet” if you didn’t have to run your compensation review process in spreadsheets in 2024?
Until then, you can satisfy your sweet tooth with these cookies on us at Barley.”
From there your next email or phone call can reference the cookies for a more warm intro.
Keep reading with a 7-day free trial
Subscribe to Prospecting from the Trenches to keep reading this post and get 7 days of free access to the full post archives.