#59: Here's a 4-step automated email sequence that booked 6 meetings in January
+ actual email examples I used
Hi Friends 👋,
Hope everyone is having a strong start to Feb / your fiscal year and that you took last weeks post around building a 2024 plan to heart.
My goal here is to continue sharing real-world examples of what is working for me in “the trenches” as I continue to iterate and build pipeline. I’m not perfect by any means but all the positive feedback from you all keeps me going.
Hopefully a perspective from somebody not currently selling into the typical sales persona is also helpful.
Let’s get into it.
Generally speaking, I’m not a huge fan of email only sequences, specifically because there is a good amount of data (including my own testing) that proves that multi-channel sequences have higher conversion rates.
However, I do think that email only sequences do have a place for some Tier B and C accounts.
Here’s an automated cold email only sequence that booked 6 meetings in January (on 895 contacts):
For some additional context, this is a campaign we are running for new Total Rewards/Compensation leaders that joined an account within the last 2 months.
We are using a few triggers about accounts that we are pulling automatically like: how many months ago they joined, number of employees, and what countries they are hiring in to make it more relevant to our solution at Barley.
Email #1:
My cold e-mail framework never seizes to let me down here.
Subject Line: {{first_name}} {{last_name}} ({{company_name}}) (50% Open Rate)
Hi {{first_name}},Saw you joined {{company_name}} {{X months ago}} - congrats! Since you have {XXX} employees in {Y} countries, the compensation structure of your company has to be quite complex. How do you manage all the comp plans, reviews, and salary data?
I’m asking because you could use Barley as one source of truth for comp/total rewards instead of numerous spreadsheets and reports.
The Flinks team was able to run compensation reviews, manage pay bands for multiple locations and have access to benchmarking data in one place (in 6 weeks less time).Is it worth exploring?
BONUS: Here’s another first email example we are running for CFOs (where we don’t yet have social proof):
Subject Line: Comp review budget
Hi {{first_name}},
Back of the napkin math tells me that at {XXX} employees your payroll is likely around {$YYY,000}.
Given that employee compensation is likely your largest operating expense (and a chunk of your COGS), even an incremental adjustment to your strategy can have massive impacts on your outgoing cash flow and bottom line.
Barley is a compensation management platform that allows you to forecast salary spend in merit cycles, visualize budgets, and instill guidelines that your people managers need to adhere to.
Apart from saving hundreds of hours of time across your org, we’ve also found that running comp reviews in Barley leads to reducing spend in a merit cycle by 0.25% of total compensation.Worth exploring?
A few things to call out here:
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