#66: 8 ways to use the"P.S." to increase email reply rates
Hi Friends,
Some interesting email data coming from Lavender recently. They analyzed 2.69 million emails and found that “personalized” emails were 13x more effective than automated emails.
And a personalized P.S. leads to 35% higher reply rates.
They're proven to work and are powerful for a number of reasons:
1. The "P.S." is often the most-read part of any piece of content, aside from the headline (or in email's case, the subject line).
Copywriters and direct marketers know this.
2. It doesn’t hurt the readability of an email.
It allows you to do 1:1 personalization without killing the flow of an email that’s meant to focus on relevant business problems. It also means that you don’t have to spend 30 mins mustering up some crazy analogy about a prospect’s hobby that ties into your solution. Just get to the point in the body of the email.
It’s also super easy to do. Don’t overthink it.
Here are 8 ways to leverage a P.S. to personalize emails and break through the noise:
1. Provide them a free resource
“P.S. saw that you are going upmarket and focusing on product-led sales. This podcast by Elena Verna is a must-watch. Did you know 7 users was the “magic number” for when an account is ready for an enterprise convo?”
2. Ask for direction to the right person
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