#67: 3 HUGE mistakes people make in cold e-mail (and how to fix it)
+REAL e-mail examples & re-writes
Hi Friends 👋,
I’ve coached roughly ~1000 SDRs so far in my career and have had a chance to see a TON of cold emails.
Here are the 3 MAIN things that most people get wrong:
1. Wasting the important first sentence on meaningless personalization
Calling out basic observations and compliments like the fact that they transitioned roles is not helping you. Cut to the chase and save the compliments for the P.S.
2. Not providing any insight that the executive doesn’t already know
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