#68: This Is The NEW Outbound Playbook

+4 steps to execute signal-led outbound properly

Hi Friends,

I’ve spent a fair amount of time thinking about the future of outbound.

And here’s how I think it all plays out and what the new playbook needs to look like in order for your team’s to succeed.

At any given moment your target market roughly looks like this:

Outbound has always been about catching that 10% and trying to convert some of that nex…