#69: The SINGLE most important thing you MUST get right when writing a cold e-mail

+Examples

Hi Friends,

One of my former BDRs Jared Dietz got some awesome public praise on a cold email he sent the other day. So good that even Josh Braun had to share it :)

Here it is:

This email is fantastic for a number of reasons. Not to mention that it uses a lot of what I teach in my email conversion machine course ;)

1. It’s well researched and calls out a specific trigger that is timely (Matthew is hiring for a BDR role).

2. It articulates the problem in a very clear and concise way

3. It has social proof (that’s relevant)

4. It provides value in the P.S. + shows personalization

and for the main topic of today…

5. IT TIES THE CONTEXT FOR REACHING OUT TO THE PROBLEM.

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“ChatGPT: Draw me a disgruntled salesperson writing a cold e-mail”

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Most reps that I coach have a hard time doing this but it is the most important part of an email.

Researching and finding a trigger in itself is usually pretty easy.

Describing a problem is usually pretty simple also.

Being able to tie these two together is the magic that usually leads to whether a meeting is booked or not.

Let’s break this down for the email above:

Trigger/Signal: Org is hiring for a BDR Role

Problem: Connect rates are low and BDRs waste a lot of time calling people that won’t pick up

The magical sentence here that ties the trigger to the problem and answers the “WHY YOU, WHY NOW” for the prospect is this: