#73: Some not-so-obvious advice about email deliverability in 2024
+An EPIC email re-write with Yurii Veremchuk
Hi Friends,
Had the chance to really go deep on a cold email re-write with my friend and cold email expert Yurii Veremchuk. This was a decent email that many people would comfortably send. Check out how we break down the re-write below.
Now for this weeks topic:
Some things to consider for email deliverability in 2024:
A lot of the basics have been covered by many people, including myself:
1. If you want to do a quick diagnostic, I usually like to go to MailGenius and see if my emails have any glaring issues off the bat.
2.. Set up secondary domains.
If you are still cold emailing off your primary email domain you may be in big trouble.
The last thing you want (especially if you aren’t a reputable company) is to burn your primary domain. This doesn’t just affect your sales team. It affects everybody at your company.
3. Set up your DNS (DMARC, SPF & DKIM) records for ALL of your secondary domains.
4. Secondary domains should link to your primary.
You want to make sure your prospects are being directed to your actual company domain if they are curious and click.
But here are some other things to consider that not everybody talks about…
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