#77: (Video) What it actually takes to prospect into Enterprise/Strategic Accounts

Hi Friends,

Outbound is hard, and prospecting into large enterprise accounts is even harder.

From my experience, the reality is that most sales team’s don’t do enough proper research to actually break into enterprise accounts cold.

It takes A LOT of upfront work. However, this has all been made easier in recent years with technology.

The great thing about enterprise accounts, especially public companies is that they have a ton of information online that lives in News/Events, 10K (Annual Reports), Job Listings etc.

This is likely going to be a mini-video series with multiple parts. For today, I have a 15-min video, unfiltered, so sorry if it’s not perfect :)

I’m covering:

1. How to use ChatGPT to do research on 10K reports and uncover direct quotes that can help you build messaging for enterprise accounts

2. How to map your company’s value drivers to information in those 10K reports

3. How to leverage Sales Navigator’s Account IQ, Company Websites, Common Room RoomieAI and Job Listings for research

4. How we create custom based LinkedIn Ads with the information from the research

The next video in the series will likely be how we actually create the messaging, emails and call scripts based on the research done.

Drop a comment if you liked the video below!