#79: How to Pit Competitor Prospects Against Each Other to Create FOMO and Book Meetings

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Hi Friends,

A play I’m trying out right now that I’ve had some success with.

I think this play mainly works if you are selling into GTM/Sales but think it’s worth highlighting in case it sparks some additional ideas.

If you are in sales and in a highly competitive industry, you likely hate your competitor’s guts.

You hate losing to them, you hate everything about them. Not publicly though :)

Most Sales/Marketing leaders are thinking about how to up-level their competitors on a daily basis.

Use that as a reason to reach out.

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Here’s a few ways we’ve been doing that to book meetings:

1. Share what their competitors are doing