#84: 4 REAL emails (w/ screenshots) that booked us meetings this week

+why they work

Hi Friends,

One thing I love about being an operator is that I can show you what is actually successful on the ground floor at an actual company with a product.

None of my examples are hypothetical.

Obviously product, industry and personas are different, but I hope that with these examples you can draw some inspirations for plays and messaging adapted for your business/org.

Not saying they are perfect… Just what booked meetings for us this week (on email).

Email #1 - Chasing Ghosts Analogy

Most of this can be a template but it leverages a few things that are timely and also relevant.

Why it works:

1. Value add opening sentence

2. Tech Stack Signal (Demandbase) + Free Trial Sign-Up reference

3. Pattern break analogy with chasing ghosts

4. Called out a few ideas for what we can help them out with including leads engaging with a competitor of theirs

Email #2 - Referencing a LinkedIn Post