#96: A HILARIOUS email follow up that works (if they didn't pick up a cold call)

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Hi Friends,

New fiscal year for us here after a MASSIVE year. Pumped for 2025 and all things we are going to do.

LET’S GET IT.

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I’m a HUGE GTM tech nerd.

The speed that new AI tools are coming out is nuts, I can barely keep up.

I’ve been keeping my eye on the AI SDR space to see who can crack the code…

Biggest problem I see with AI SDRs is that they are essentially SPAM CANONS at scale.

Reason?

The fact that the AI agents aren’t trained on your specific industry/buyer data.

A few interesting facts about TOPO

• Pre-Trained Agents by Industry: Equipped with custom research and sources specific to your market.

• Custom for Your Business: Tailored to your ICP, audience, playbook, and goals for maximum impact.

• Human in the Loop: Combining AI precision with human expertise for smarter, faster decisions.

• Targeting, Not Just Messaging: They prioritize identifying the right leads over generic email personalization.

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I’ve said this before, humor works in Outreach. Makes you human.

Harry Sims on our team is the king of that. Maybe it’s the cheeky British side of him :)

Here’s an epic email he runs if somebody doesn’t pick up a cold call.

Got a call back right away.