Prospecting from the Trenches

Prospecting from the Trenches

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Prospecting from the Trenches
Prospecting from the Trenches
Here's the new CTA that turns cold leads into booked meetings.

Here's the new CTA that turns cold leads into booked meetings.

Florin Tatulea's avatar
Florin Tatulea
Oct 23, 2022
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Prospecting from the Trenches
Prospecting from the Trenches
Here's the new CTA that turns cold leads into booked meetings.
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2 min read

Happy Sunday :)

In 2020 Gong ran an analysis on 304,174 emails specifically looking to see what Call-to-Action (CTA) was the best for getting meetings booked.

The study found that the interest-based CTA was the most effective one for a positive outcome.

What is the Interest CTA? It asks for interest, not a meeting

Example: Are you interested in …

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