Here's the new CTA that turns cold leads into booked meetings.
2 min read
Happy Sunday :)
In 2020 Gong ran an analysis on 304,174 emails specifically looking to see what Call-to-Action (CTA) was the best for getting meetings booked.
The study found that the interest-based CTA was the most effective one for a positive outcome.
What is the Interest CTA? It asks for interest, not a meeting
Example: Are you interested in …
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