Real e-mail openers we used to book Fortune 50 CEOs
Using relevant triggers to stand out
Jason Bay made a post the other day where he showed a screenshot of his inbox and it illustrates an important point around:
1. Most cold emails suck…like REALLY suck.
2. The importance of the first sentence in your email to open rates and ultimately to getting meetings booked.
Most executives (and people in general) engage in something called inbox triage.
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