Subject lines with 90%+ opens?
The purpose of a subject line is to spark curiosity and generate a click, without being misleading. That's it.
How many times have you heard that 1-3 word subject lines are best?
Through years of A/B testing, I disagree. It’s not about the number of words in a subject line, it’s ultimately about the words themselves.
To this day the best results I've ever gotten were when I called out direct reports by name to the prospect and/or provoked the cost of inaction.
Bef…
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