Subject lines with 90%+ opens?

The purpose of a subject line is to spark curiosity and generate a click, without being misleading. That's it.

How many times have you heard that 1-3 word subject lines are best?

Through years of A/B testing, I disagree. It’s not about the number of words in a subject line, it’s ultimately about the words themselves.

To this day the best results I've ever gotten were when I called out direct reports by name to the prospect and/or provoked the cost of inaction.

Bef…