You've nailed the first cold e-mail in your sequence but no response. Now what?

Follow up email examples that get 3-5% reply rates

Happy Friday :)

We are back to regular scheduled programming. Hope you all enjoyed last week’s newsletter take over.

The story of building Outreach to Unicorn status is legendary and I look up to Scott and the whole team there. Love all the tactical tips.

This weeks e-mail comes from Steven at SnapAttack, here is the video breakdown (please don’t laugh at my pronunciation of McAFee…lol)

Week 4: E-mail Critique & Re-Write - Watch Video ← Click Here to Watch

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A friendly reminder that the bar for cold e-mail is still extremely low.

There is 100% more noise and things like AI are only going to increase it, but quality is not that much better… yet.

I recently shared a screenshot of Jason Bay’s Inbox. Well, to illustrate the point once again, Jen from Lavender just posted hers:

It’s really not hard to cut through the noise.

A lot of my content has been focused on cutting through the noise in that first cold e-mail that you send. What I call the “anchor” emails.

That being said, there is a significant lack of focus on other email steps in a sequence.

From my experience the bar for these is even lower…

Many people have been wondering what my follow up steps look like.

As you’ve seen from my sequence framework that’s helped me book 1000+ meetings, most of my sequences include 7 emails:

• 2 Anchor

• 2 Bump Ups

• 2 Value-Adds

• 1 Final Email

I’ve always been a big fan of the “Thoughts?” bump up email. As a matter of fact, it’s always been one of the top performing emails in my sequence at a 3-5% reply rate (which is more than some people have across a whole sequence).

The problem with this, as is the problem with any tactic… is that once everybody starts using it, it’s no longer effective.

Here are some real-life examples of successful emails I’ve used later on in my sequence: