Hi Friends,
This is a SPECIAL post. Maybe one of the most tactical ones I’ve ever done and I hope you learn something here.
The video is almost an hour in length, but if you want to actually see the frontier of what AI can do for messaging, I highly recommend taking the time to check it out.
I had the chance to spend an hour with the AI GOAT Jordan Crawford. I literally think he might be top 5 in the world when it comes to leveraging AI in GTM today.
This guy actually blows my mind with what he builds on a daily basis. He has a Substack as well which I highly recommend.
In this video he shows me how he leverages Claude AI (which anybody can use) and builds custom 1:1 messaging for an HVAC company (we don’t all sell to B2B SaaS after all).
Steps include:
1. Use AI to brainstorm ideas for an HVAC company
2. Analyze recent HVAC permits that need replacement in specific areas where these HVAC companies operate
3. Provide the data - exact addresses and contract values to these HVAC companies
4. Build emails with his PVP (Permissionless Value Prop) email framework
SOOOOOO INSANE.
Also highly recommend hearing Jordan’s argument articulated in these 5 emails. The list you build IS the message. Learn How to Create and Scale Great Messaging With AI and 0 Personalization
Enjoy
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